Emma K F Design Logo

Transforming a technical business into a modern brand

Developing a modern brand system and website to help a specialist digital transformation consultancy stand out in a competitive market

Brand Idently

Web Design

UX Design

UI Design

Content Design

Visual Identity

Art Direction

Tone of Voice

Figma

Adobe Suite

Icon of a magnifying glass

Finding the real problem to solve

This consultancy operates in a highly technical space; supporting engineering and manufacturing teams through digital transformation, PLM/PDM services, and organisational change. While their expertise was strong, their brand lacked cohesion, clarity and the credibility expected in their market. The brief was to shape a complete visual identity and tone of voice that reflected their professionalism, while remaining accessible to non-technical audiences. This extended into a full redesign of their website, marketing materials and internal documentation, ensuring every touchpoint communicated trust, capability and modernity.

My role

Sole Designer

I acted as the sole designer across brand, digital, and marketing outputs. From refining the brand identity to redesigning the full website, I shaped a cohesive visual and verbal system that elevated the consultancy’s professionalism and positioned them more confidently within their competitive landscape.

How I contributed
  • Created a complete brand identity system, including logos, colour palette, typography, iconography, and illustration style.
  • Developed brand guidelines, business cards, and templates.
  • Designed a refreshed website informed by competitor analysis and modern UX standards.
  • Sourced and edited images to create a more polished visual presence.
What I delivered
  • A unified brand identity and comprehensive guidelines.
  • A redesigned website with improved structure, clarity, and credibility.
  • A suite of marketing and communication assets: business cards, templates, icons, brand marks, and illustrations.
  • Updated content and help materials to ensure consistency across every customer and client touchpoint.
Icon of a paint pallet

Building a brand that matches their expertise

The goal wasn’t just to refresh visuals, it was to give the company a brand and website that actually reflected the work they do. Their old identity felt flat and out of sync with their expertise. The new system brings everything together. Clearer messaging, a stronger visual presence, and a website that’s much easier for clients to understand.

A clearer, more confident identity

The updated brand feels more established and trustworthy, giving them a stronger foothold in a technical, highly competitive market. The colours, typography and layout choices all help communicate clarity and credibility.

A website that explains what they do without the jargon

Their services can get complex, so the focus was on structure, simplicity and flow. The redesigned site helps potential clients understand their offering quickly, without losing the depth or detail they rely on.

Consistency across everything they share

Templates, illustrations, help articles, brand marks; everything now works together. It’s easier for the team to use, easier for clients to recognise, and gives the whole brand a sense of cohesion it didn’t have before.

Let’s work together

Navigate to Emma's LinkedIn profile
Emma K F Design Logo

Transforming a technical business into a modern brand

Developing a modern brand system and website to help a specialist digital transformation consultancy stand out in a competitive market

Brand Identlyy

Web Design

UX Design

UI Design

Content Design

Visual Identity

Art Direction

Tone of Voice

Figma

Adobe Suite

Icon of a magnifying glass

Finding the real problem to solve

This consultancy operates in a highly technical space; supporting engineering and manufacturing teams through digital transformation, PLM/PDM services, and organisational change. While their expertise was strong, their brand lacked cohesion, clarity and the credibility expected in their market. The brief was to shape a complete visual identity and tone of voice that reflected their professionalism, while remaining accessible to non-technical audiences. This extended into a full redesign of their website, marketing materials and internal documentation, ensuring every touchpoint communicated trust, capability and modernity.

My role

Sole Designer

I acted as the sole designer across brand, digital, and marketing outputs. From refining the brand identity to redesigning the full website, I shaped a cohesive visual and verbal system that elevated the consultancy’s professionalism and positioned them more confidently within their competitive landscape.

How I contributed
  • Created a complete brand identity system, including logos, colour palette, typography, iconography, and illustration style.
  • Developed brand guidelines, business cards, and templates.
  • Designed a refreshed website informed by competitor analysis and modern UX standards.
  • Sourced and edited images to create a more polished visual presence.
What I delivered
  • A unified brand identity and comprehensive guidelines.
  • A redesigned website with improved structure, clarity, and credibility.
  • A suite of marketing and communication assets: business cards, templates, icons, brand marks, and illustrations.
  • Updated content and help materials to ensure consistency across every customer and client touchpoint.
Icon of a paint pallet

Building a brand that matches their expertise

The goal wasn’t just to refresh visuals, it was to give the company a brand and website that actually reflected the work they do. Their old identity felt flat and out of sync with their expertise. The new system brings everything together. Clearer messaging, a stronger visual presence, and a website that’s much easier for clients to understand.

A clearer, more confident identity

The redesigned interface distilled complex machine states into simple, readable visuals, helping operators understand status and risks at a glance.

A website that explains what they do without the jargon

Their services can get complex, so the focus was on structure, simplicity and flow. The redesigned site helps potential clients understand their offering quickly, without losing the depth or detail they rely on.

Consistency across everything they share

Templates, illustrations, help articles, brand marks; everything now works together. It’s easier for the team to use, easier for clients to recognise, and gives the whole brand a sense of cohesion it didn’t have before.

Let’s work together

Navigate to Emma's LinkedIn profile
Emma K F Design Logo

Transforming a technical business into a modern brand

Developing a modern brand system and website to help a specialist digital transformation consultancy stand out in a competitive market

Brand Identity

Web Design

UX Design

UI Design

Content Design

Visual Identity

Art Direction

Tone of Voice

Figma

Adobe Suite

Icon of a magnifying glass

Finding the real problem to solve

This consultancy operates in a highly technical space; supporting engineering and manufacturing teams through digital transformation, PLM/PDM services, and organisational change. While their expertise was strong, their brand lacked cohesion, clarity and the credibility expected in their market. The brief was to shape a complete visual identity and tone of voice that reflected their professionalism, while remaining accessible to non-technical audiences. This extended into a full redesign of their website, marketing materials and internal documentation, ensuring every touchpoint communicated trust, capability and modernity.

My role

Sole Designer

I acted as the sole designer across brand, digital, and marketing outputs. From refining the brand identity to redesigning the full website, I shaped a cohesive visual and verbal system that elevated the consultancy’s professionalism and positioned them more confidently within their competitive landscape.

How I contributed
  • Created a complete brand identity system, including logos, colour palette, typography, iconography, and illustration style.
  • Developed brand guidelines, business cards, and templates.
  • Designed a refreshed website informed by competitor analysis and modern UX standards.
  • Sourced and edited images to create a more polished visual presence.
What I delivered
  • A unified brand identity and comprehensive guidelines.
  • A redesigned website with improved structure, clarity, and credibility.
  • A suite of marketing and communication assets: business cards, templates, icons, brand marks, and illustrations.
  • Updated content and help materials to ensure consistency across every customer and client touchpoint.
Icon of a paint pallet

Building a brand that matches their expertise

The goal wasn’t just to refresh visuals, it was to give the company a brand and website that actually reflected the work they do. Their old identity felt flat and out of sync with their expertise. The new system brings everything together. Clearer messaging, a stronger visual presence, and a website that’s much easier for clients to understand.

A clearer, more confident identity

The updated brand feels more established and trustworthy, giving them a stronger foothold in a technical, highly competitive market. The colours, typography and layout choices all help communicate clarity and credibility.

A website that explains what they do without the jargon

Their services can get complex, so the focus was on structure, simplicity and flow. The redesigned site helps potential clients understand their offering quickly, without losing the depth or detail they rely on.

Consistency across everything they share

Templates, illustrations, help articles, brand marks; everything now works together. It’s easier for the team to use, easier for clients to recognise, and gives the whole brand a sense of cohesion it didn’t have before.